Where’s Willy?

Where’s Willy? Is a spin off of Where’s Wally? where we (a team of 4) created a series of posters demonstrating the normalisation of carrying condoms. So normal in fact it can be hard to spot. This project was created for the D&AD 2018 young blood competition.

My Role

 

I was in charge of ideating and design (in Illustrator) three out of the six posters for the campaign. I helped with another designer to determine the style as well as layout and create the pitch document.

My Team

 

Abbey Johns: Market Research

Jaz Baker: Graphic Design

Jordan Ellis: Market Research

Pitch Document

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